IMG Media and IBA Announce Partnership

IMG Media and IBA Announce Partnership

The International Bodyboarding Association Pty Ltd (IBA) and IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, are pleased to announce a strategic partnership for the IBA World Tour of Professional Bodyboarding

IMG Media has been appointed as the exclusive agency for the distribution of the media rights attached to the IBA World Tour of Professional Bodyboarding, known as the IBA GoPro Grand Slam Series. The media rights included in the partnership are extensive and cover both traditional and digital media rights.

Adam Kelly,  Head of Business Development, IMG Media said: “The IBA is an established organisation with a great product. Our aim is to help grow the exciting sport of bodyboarding in terms of profile and visibility across the full range of media platforms. The IBA GoPro Series takes place against some stunning backdrops around the world and is very marketable. We will use our vast network to ensure we maximise its media potential.”

IBA Managing Director, Gregg Taylor Manager, said: “This is a historical and strategic partnership for the sport of bodyboarding. To have the world’s leading sports media agency in IMG working with the IBA media rights is exciting. The IBA produces an extensive range of media content with some amazing imagery.  2013 is shaping up as an exciting year and we look forward to showing the world what the IBA GoPro Grand Slam Series can deliver.”

The IBA GoPro Pipe Challenge is the first stop of the 2013 World Tour of Bodyboarding, known as the IBA GoPro Grand Slam Series. The Grand Slam Series sees the top 32 male athletes compete in a seven stop World Tour in some of the best wave locations in the world including; Pipeline Hawaii; South Coast NSW Australia; Arica Chile; Itacoatiara Brazil; Puerto Escondido Mexico; Puerto Rico; and El Fronton in the Canary Islands.

The IBA GoPro Pipe Challenge will be held at the infamous Pipeline on the North Shore of Hawaii concluding on February 28 and March 1, 2013. This year will be the 30th anniversary of this historic event that will see the best Bodyboarders from around the world compete in the Mens, Womens and Drop Knee divisions. The event will be streamed live at www.ibawordltour.com/live

 

About IMG

IMG Wordwide is a global sports, fashion and media business, with nearly 3,000 employees operating in more than 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in India, China, Brazil and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow us on Twitter and Facebook.

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IMG

Gary Double

Vice President, Corporate Communications, Europe

Office: +44208 233 7425

Mobile: +447768 825114

gary.double@imgworld.com

More information on the IBA GoPro Grand Slam Series can be found at www.ibawordltour.com

King of Pipe – Expression Session

King of Pipe – Expression Session

King of Pipe – IBA GoPro Pipe Challenge 2013 Expression Session

The International Bodyboarding Association (IBA) is excited to announce a world first initiative in the sport of surfing, a wave rider’s expression session at the infamous Pipeline on the North Shore of Hawaii.

The expression session will be held during the final day of competition for the IBA GoPro Pipe Challenge , which is the first stop of the 2013 World Tour of Bodyboarding, known as the IBA GoPro Grand Slam Series.

The innovative expression session will see world famous wave riders from many disciplines ride what is forecast to be a 10 feet plus NW swell at Pipeline. The riders who have been invited to participate include:

  • Mike Stewart (Hawaii) – representing the bodyboarding discipline. Mike Stewart is a multiple bodyboarding and bodysurfing Pipeline Champion and regarded by many as one of the best surfers of Pipeline.
  • Jamie O’Brien (Hawaii) – representing the shortboard surfing discipline. Jamie O is one of the most famous surfers at Pipeline and has won multiple titles in ASP events at Pipeline.
  • Jeff Hubbard (Hawaii – representing the bodyboarding discipline. Hubb is the current IBA World Champion and defending 3 times IBA Pipe Challenge Champion. Known for his aerial antics, be ready to watch him fly.
  • Kainoa McGee (Hawaii) – representing the stand up paddle boarding (SUP) discipline is an all-round waterman who has forged a reputation for charging Pipeline on various craft though more recently on the bigger days at Pipeline on a SUP board.
  • Mark Cunningham (Hawaii) – representing the bodysurfing division is considered the most famous bodysurfer in the world and a true master at surfing Pipeline. Mark has won multiple bodysurfing titles at Pipeline and around the world.

The 40 minute expression session is scheduled to be held at 11.20am Hawaii Time on Friday 1st March and will run through to 12 noon. Each rider will ride their own craft from the discipline they are representing.

Tune in and see who will come out on top and be the ultimate King Of Pipeline.

The event will be live streamed on www.ibaworldtour.com/live

Further news and updates can be found at www.facebook.com/ibaworldtour

Any media enquiries can be directed to contact@ibaworldtour.com

Mike Stewart

Mike Stewart

Jamie O'Brien. Photo Ray Collins

Jamie O’Brien. Photo Ray Collins

Jeff Hubbard

Jeff Hubbard

Kainoa McGee

Kainoa McGee

Mark Cunnigham

Mark Cunnigham

 

About the IBA

The IBA GoPro Pipe Challenge will be held at the infamous Pipeline on the North Shore of Hawaii concluding on February 28 and March 1, 2013. This year will be the 30th anniversary of this historic event that will see the best Bodyboarders from around the world compete in the Mens, Womens and Drop Knee divisions. The event will be streamed live at www.ibawordltour.com/live

The IBA GoPro Grand Slam Series sees the top 32 male athletes compete in a 7 stop World Tour in some of the best wave locations in the world including; Pipeline Hawaii; South Coast NSW Australia; Arica Chile; Itacoatiara Brazil; Puerto Escondido Mexico; Puerto Rico; and El Fronton in the Canary Islands.

More information on the IBA GoPro Grand Slam Series can be found at www.ibawordltour.com

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